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Why not funky corporate names for your kid?

Posted by Michael Klassen on August 17, 2007 in Zeitgeist

I wonder what all the fuss is about. A family in Sweden wants to name their daughter Metallica. Some good friends of ours let their 4-year old name her new little brother, and she chose "Hot Wheels" for his middle name and now it's on his birth certificate.

If we had a boy there was a pretty good chance we'd tag him Ace Frehley Klassen (yeah, in your dreams, Mike, sez my lovely wife).

With the cost of living so high and housing hardly affordable, raising a family might be seen more as a pure marketing opportunity. Name your kid Best Buy, or Lexus and think about the corporate kickbacks. Goodbye renting, hello 4000 sq ft on the North Shore, HDTV and a shiny new ride.

It could be a whole new industry... Agencies would negotiate terms between parents to be and corporate sponsors for naming rights to their children, and receive a healthy commission. Oh, I think we're really onto something here!

Tagged: child-naming, corporate branding, favourite

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