« Hell hath frozen over: Vancouver gets a decent modern music station | Home | Are the Grits getting conned? »
Need to innovate? Turn your head 90 degrees
Posted by Mike Klassen on November 29, 2008 in Zeitgeist
I've had a sickness for Shreddies for a generation. To me it is a marvel of science that they can stamp out those little neatly woven beds of whole wheat goodness. I could never expect that Shreddies could get better.
The marketing push on Diamond Shreddies is, to an old Shreddiholic like myself, a bit like the Classic Coke phenomenon. Don't mess with the formula, buddy. There is an online survey where consumers choose the "classic" square cereal, or the new diamond shaped. Diamond beats square 2 to 1.
It's time to change that! Everyone, make sure you vote square from now on, pleeez!
Then there is this propaganda below. Watch this video and ask yourself how long before they begin pulling classic square Shreddies off the shelf. Say it can't be so...
Tagged: breakfast, marketing stunts, shreddies
« Hell hath frozen over: Vancouver gets a decent modern music station | Home | Are the Grits getting conned? »
