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A different electric car story

Posted by Mike Klassen on October 15, 2007 in Zeitgeist

A short WSJ video about a new electric car from Tesla Motors co-founder Martin Eberhard. While the story is light on specifics, the automaker makes an interesting point. Why start at the bottom of the market and try to 'save the world'? He's right, new technology when it arrives is always priced high, attracting early-adopters first.

I admire risk-takers like Eberhard, so I thought I'd share this video.

Tagged: electric cars, green technology

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